WICHA Handmade is a family business that imports and sells handcrafted pet collars in Canada. These collars are unique artistic pieces handmade by indigenous artisans in Mexico. It was founded by Luisa Fernanda Breton and her husband. It is named after the nickname that is used in Mexico for her first name, and which three generations of Luisas have carried in her family.
WICHA was created to help its customers to express their pet’s personality through one unique design while spreading the Mexican culture. This statement recognizes that the company is willing not just to sell but to aid pet lovers in choosing a special accessory based on the emotional bond they had built together. It also remembers its responsibility to recognize the work that Indigenous Mexican artisans made to create a unique piece of apparel.